Out of the box. Thinking, getting, being “out of the box” is a well-worn cliché. I’ve used it, and you probably have, too. But what is this box we’re all talking about? What’s in it, what keeps us in it, and why do we want so badly to get out of it
What’s “In the Box” and How To Get Out
By John Danner
Senior Fellow
University of California Berkeley-Haas School of Business