Marketing: Art or Science?

As pioneers in emotion and creativity, marketing executives have utilized predominantly right-brain strategies with artful storytelling to enlighten and engage audiences. Throughout my 25 years in marketing, there has never been a question in my mind on the importance of this approach. Proof positive that emotional marketing is still a driving force are this year’s… Read more »

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A Happenstance Innovator

I have never considered myself an innovator. In fact, as a young musician, I frequently found myself one step behind the curve when it came to creating the next cool sound. During the formative years of my professional career, I was constantly told there are very few new ideas and more regurgitation and repackaging of… Read more »

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When Moving Forward is Risky

I work for a 100-year-old water utility in Colorado. We are a public sector entity, meaning our employees are afforded additional constitutional protections. Our average employee tenure is more than 14 years, an average driven down by the number of retirements in recent years. For much of our history, we have operated like many other… Read more »

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Conscious Capitalism

Conscious Capitalism is a business framework and movement that is picking up steam outside and around the world. Chapters of business people promoting this idea are now alive and well in 18 U.S. cities and 8 more abroad. A magazine called Conscious Company is now on shelves in 49 of the 50 states (including AK).… Read more »

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The Art of Education

A little ditty ‘bout Jack & Diane…two American kids growing up in the heart land.” —John Mellencamp Actually, this story isn’t about “Jack and Diane.” It is about Derek and Jessica but they do live in the heartland—Osage, Iowa to be exact. Osage is a town of 3600 in northern Iowa near the Minnesota border.… Read more »

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Making the Most of Your Resources

While it can be easy to feel a trickle of fear in challenging economic times, it can instead serve to be a defining moment for a business on the verge of boldly pushing forward into the future. By turning that moment of anxiety and distress into an opportunity to empower your existing staff and infuse… Read more »

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The Case for Sole Proprietorship

I learned a long time ago that in order to move forward in a positive manner, we must take responsibility for our own shortcomings. Nowhere in my entire career is this belief accentuated than in my years as a Sole Proprietor. The following narrative offers some insight into my work as an entrepreneur and hopefully,… Read more »

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2017 and the New Reality of Digital Marketing

This month, the United States swore in its first acknowledged Twitter President. Whether you celebrate or commiserate, the election of Donald Trump continued to change the digital landscape and strategy, and communication in general. Barack Obama first ushered in digital to modern presidential politics, harnessing social media posts to attract and connect with millions of… Read more »

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Social Entrepreneurship

Parks for All Strives to Create More Inclusive Communities for All Children Since you’re reading a magazine called STRIVE, you have a bit of an entrepreneurial, innovative spirit. You are an idea person and a leader. You strive to bring value to the world, a voice to the table and action to that voice. You… Read more »

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