As pioneers in emotion and creativity, marketing executives have utilized predominantly right-brain strategies with artful storytelling to enlighten and engage audiences. Throughout my 25 years in marketing, there has never been a question in my mind on the importance of this approach. Proof positive that emotional marketing is still a driving force are this year’s… Read more »Read the article.
“I have an idea!” These four words tend to send members of my team, associates and especially my wife and business partner, Denise, running for cover. Not because all my ideas are bad, mind you, but because, they often represent a heck of a lot of work for those crazy enough to get involved. A… Read more »Read the article.
The 21st century is here. It is in our world, our state, our community, and our schools. All around us, innovations abound; we have numerous devices in our homes and workplaces, there is “an app” for everything, and robotics are no longer something we see in “sci-fi” movies. All of these innovations provide us with… Read more »Read the article.
2016 was terrible. We’re celebrating anyway. I became an entrepreneur on December 9, 2011. I had little more than a severance check from my last employer and a strong feeling that content marketing could be much, much better. So I started a content marketing agency. For the first year, I did almost all of the… Read more »Read the article.
Conscious Capitalism is a business framework and movement that is picking up steam outside and around the world. Chapters of business people promoting this idea are now alive and well in 18 U.S. cities and 8 more abroad. A magazine called Conscious Company is now on shelves in 49 of the 50 states (including AK).… Read more »Read the article.
A little ditty ‘bout Jack & Diane…two American kids growing up in the heart land.” —John Mellencamp Actually, this story isn’t about “Jack and Diane.” It is about Derek and Jessica but they do live in the heartland—Osage, Iowa to be exact. Osage is a town of 3600 in northern Iowa near the Minnesota border.… Read more »Read the article.
I learned a long time ago that in order to move forward in a positive manner, we must take responsibility for our own shortcomings. Nowhere in my entire career is this belief accentuated than in my years as a Sole Proprietor. The following narrative offers some insight into my work as an entrepreneur and hopefully,… Read more »Read the article.
Parks for All Strives to Create More Inclusive Communities for All Children Since you’re reading a magazine called STRIVE, you have a bit of an entrepreneurial, innovative spirit. You are an idea person and a leader. You strive to bring value to the world, a voice to the table and action to that voice. You… Read more »Read the article.
It’s hard for Alaskans not to feel like we’re “under siege”. Every day, there’s more news about low oil prices in Alaska, which is adversely affecting the State budget, oilfield-related jobs, and the ripple effect of state contracts not awarded. Many of us wonder if Alaska’s opportunities will be limited in the future – will… Read more »Read the article.